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| Peppermint Digital makes a refreshing change for fashion giant |
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Peppermint Digital has completed an extensive image makeover for international fashion distributor The Rajan Group. The digital agency played an integral part in the global implementation of a fresh corporate identity, which saw The Rajan Group rebranding as Whispering Smith. The world-renowned fashion distribution business instigated the corporate rebrand to unite its network of offices in London, Manchester, New York, Madrid, Hong Kong, Shanghai and Dusseldorf. The significant contract win for Peppermint included: the redevelopment of the company’s website; an internal and external e-mail marketing campaign; and the creation of eye-catching signage for Rajan’s extensive headquarters in Manchester’s city centre and London. Whispering Smith supplies a host of major high-street retailers, such as The Arcadia Group, New Look, River Island, El Cortes Inglés, Burtons, Dorothy Perkins, BHS and Blue Inc. |
